This article was made thinking of you who are interested in color psychology Here we will define what this study is about, what its characteristics are, and what it is for. In addition, we will talk about the characteristics of some colors.

What is Color Psychology

To begin with, let's talk about what is color psychology .

It is an in-depth study of how the human brain identifies existing colors. In addition, it seeks to know how the brain transforms these colors into sensations or emotions This is a psychological study that works together with the knowledge of Color Theory.

This studied influence can be perceived especially in the area of Marketing and Advertising In these areas, every detail is thought through to make an impact on the consumer, discusses how a certain way can stimulate the customer to purchase the product or service being sold.

In general, color symbology is fundamental to the composition of a product's layout. When well applied, they become an attraction when it comes to material acquisition and effectiveness.

Characteristics of Color Psychology

According to this study, each color generates a different sensation in people. Consequently, it is fundamental to know how to use them, as we have already said. There are features that help to make this use, check them out below.

• Temperature: colors can also convey the feeling of warmer or colder environment. The so-called "cool colors", for example, take this name because they convey this kind of "coolness".
• Emotion: Colors directly affect the awakening of emotions in people. They influence psychologically on mood, motivation, and state of mind, for example.
• Symbolism: the idea and meaning that each color conveys varies from person to person. after all, this is linked to each person's life experiences. moreover, It is possible for one color to arouse several different feelings and emotions in the same person. This is because at different times in your life you can perceive things in different ways.
• Dimension: Color can affect the perception of the size of the environment. Depending on the color, one can have the impression that one is in a larger or smaller space. However, both are actually the same size.
• Weight: The colors can influence the feeling of weight that a certain object appears to have. According to the color, something can appear lighter or heavier.
• Lighting: According to the color, there are different variations in light absorption. In this way, an environment or object will appear to be darker or lighter depending on its color.
• Remembrance: The visualization of colors can be associated with specific moments in someone's life. This is similar to what happens with smells. Consequently, a certain color can make a person remember a situation from his past.

What Color Psychology is for

Color has the power to stimulate our brain in many different ways. For color is much more than an optical phenomenon. All colors have a meaning of their own, they all create a certain impact on our brain as we have already said.

Therefore, Marketing, the arts (painting and cinema) and therapies use these influences to get what they want. Consequently, the color psychology If you want to achieve something that involves influence through images, then know how to choose colors.

The importance of color psychology in marketing

In the area of marketing, color psychology is of great importance, because when it comes to strengthening the brand of a product or a company, color psychology serves to add value to the visual identity. However, it is extremely important that the profile of the institution or the product is clear in the use of colors.

There are several marketing agencies that specialize in this segment. Color psychology is used to elaborate the logo or any other type of visual production. Now, let's understand the meanings of each color in the following topic.

Meanings of Colors in Psychology

And now, in view of the importance of color psychology Let's talk about some of the colors.

We start by saying that the Psychology of Colors recognizes eight primary emotions in human beings:

• anger;
• fear;
• sadness;
• disgust;
• surprise;
• curiosity;
• acceptance;
• joy.

Each of these is represented by a color, so they play an influential role in people's behavior.

Considering this, according to this study, Warm colors tend to transmit the sensation of energy and enthusiasm. On the other hand, cool colors are related to rationality, calmness, and professionalism.

Besides these general characteristics, we will list 7 colors for you:

Black

There are 50 shades of black. This color is associated with:

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• elegance;
• mystery;
• secret;
• power.

This color generates strong emotions and is an authoritative color. Consequently, in the fashion world it is considered elegant and sophisticated.

It also symbolizes the end of something, death, loss. In addition, it formerly represented the priests and nowadays the conservatives.

In physics, black is the color that has the ability to absorb 100% of the incident light. Therefore, Throughout history the color black was seen as something associated with danger or evil.

White

White has 67 shades and this color symbolizes innocence and purity. It also represents the beginning, the willingness to start something new. This color brings spaciousness and honesty to an environment, as well as a sense of peace, healing, and tranquility.

It is also associated with perfection and a white collar on clothing symbolizes status.

The blue

There are 111 shades of blue. It is the color of:

• harmony;
• fidelity;
• sympathy.

Besides being the coolest color, it is linked to the concept of spirituality and fantasy. This blue color is most often used in companies because it is productive and non-intrusive. And it is a color that suggests a sense of security and trust in a brand.

According to studies, Blue reduces the appetite and should not be used in a food promotion.

It is a primary color and, for painters, the most valued shade of blue was "ultramarine blue". It was the most expensive, but it gave the paintings an exceptional vivacity.

The violet

The color violet has 41 shades and this color symbolizes power, but it is also ambiguous. In marketing it is often used in beauty and anti-aging products. Many brands use it to represent the creativity, imagination, and wisdom.

However, it must be used with care, because if it is used too much it generates ambivalence: painting rooms, bedrooms or stores with this color is not recommended.

The red

Red is one of the most used colors in marketing. This color stands out from the rest of the colors, has more power of persuasion, and is used to attract attention It increases the heart rate and creates a need for urgency, immediacy, or danger.

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For this reason, it is used to stimulate appetite and favor impulse purchases. She also represents love, but also hate.

It is the color of kings, of joy and danger, and represents blood and life. Being a dynamic and seductive color, it is capable of awakening our most aggressive side.

Yellow

In marketing yellow represents optimism and youth. This color brings clarity and can be used to draw attention to certain products in shop windows.

However, you can't abuse this color in stores. After all, it quickly tires the eye. For this reason, it is used more on the side shelves than on the middle shelves in shops.

Some studies also show that intense shades of yellow cause babies to cry. For the experts in color psychology After all, it represents good and evil, optimism and jealousy, understanding and betrayal.

Finally, it illuminates and stimulates creativity, and is a masculine color. And in China this color represented imperial institutions.

The green

Finally, let's talk about green. There are more than 100 shades of green. This is the color that represents

• growth;
• renovation;
• rebirth.

And it is associated with health, with nature, freshness and peace.

This color promotes problem solving, brings freedom, healing and peace. On the other hand, The opaque green represents money, economics, and the bourgeoisie, while the intermediate shades are the most mood-enhancing.

Green also represents incipient love. In addition, is a color that helps to relax and is very helpful for people who are experiencing depression.

Conclusion

We hope that our article has helped you to learn more about color psychology Furthermore, we hope that our list of colors will help you in your projects. To learn more about it, enroll in our online Clinical Psychoanalysis course. Many people have no idea how much color can interfere with their personal image or their brand as an entrepreneur. Check it out!