Rapport: what is it, how to apply the technique?

George Alvarez 18-10-2023
George Alvarez

When we are able to create a connection with someone, we generate a sense of empathy and warmth, so understanding other people and their needs can open many doors for you. Therefore, the topic of our conversation today is the meaning of rapport How to create it, and its benefits.

What is rapport?

According to psychology, rapport is a technique for creating empathy with other people . originating from the French word rapporter The term indicates the natural connection that is created between individuals, so that it is possible to generate trust during communication, making the receiver interact and become more receptive.

The rapport technique is often used by coaches who want to approach clients naturally, and for this they need simultaneous coordination, positivity, and attention. In this way, the individual can build bonds of understanding with receptive opinions and respect for personal values.

Since it requires a genuine interest in the opinions and thoughts of others, it is impossible for you to force this technique. Only individuals who know the necessary elements are able to connect with people without appearing fake. But don't worry, we will teach you how to practice it.

How to create rapport?

You can learn how to create rapport by understanding the elements that make it up and not just relying on words.In short, the elements are:

Visual contact

Looking into the other person's eyes allows you to understand what their words do not reveal.

Physiognomy

Facial expressions don't let us lie, and you can figure out what she is trying to say but can't, so physiognomy is one of the most important elements.

Posture

With the help of body posture it is possible to understand whether the person is comfortable, uncomfortable, resistant or receptive to an idea.

Emotional balance

Observing your feelings, including your emotional balance, will help you understand how others are feeling.

Timbre

Pay attention to the other person's tone of voice and, if necessary, mirror the other person so that there is a connection. People when they are angry are more aggressive or when they are happy they show joy in their speech.

Timing

If the connection between two people is made in the right way the conversation makes both of them "lose track of time".

Vocal intensity

In short, it is when you notice if the other person speaks too loudly or quietly to mirror your voice, generating identification.

Verbal Communication

Try to understand what the other person is saying, what message he wants to convey, and try to understand him.

Gestures

Our actions will always say more than our words. In order to generate identification, try to repeat some gestures that the other person has made without them noticing.

Techniques

There are some well-known techniques for those who wish to learn rapport. Some examples are:

Reciprocity

The technique of reciprocity consists in giving something to the other, but without expecting anything in return. In other words, is about sharing common interests with the other person In this way it is possible to gain people's trust quickly and naturally.

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Mirroring

In short, you will learn the other person's body language and discreetly repeat their posture, facial expression and gestures. This way you can create empathy and make them more comfortable.

Avoid judgments

In order for you to practice rapport, you have to let go of judgments about people. If you put your prejudices ahead of your communication the connection will certainly not be established .

In order to use the technique effectively in your relationships, stop making judgments. Each human being has his or her own particularities, especially flaws, and with you it is no different.

Rapport and Coaching

Just as in everyday life, coaching needs to create a bond to communicate in the best possible way with clients. The coach must not only understand the coachee's needs, but also understand their way of acting and help them achieve their goals .

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In addition to being at ease, the client in coaching sessions will comment on his own ideas and consider those of others. Soon, the coach and coachee will connect, generating respect and affinity between them. This technique can be learned and applied both personally and professionally.

Benefits of Rapport

By gaining the attention and involvement of a potential customer, your relationship will receive some benefits. The benefits of knowing how to use rapport include:

  • Mutual and instantaneous trust, allowing the individual to feel secure when purchasing a service.
  • Long-lasting relationship, generating preference for your brand.
  • Credibility, so that you and your company become a reference for the customer.
  • Improves conversion, increasing new customer acquisition and profit.

How to create rapport over the phone?

When developing rapport over the phone you already lose eye contact and some tools that would help in winning the customer. However, there are some techniques used in calls that usually work, creating connection between people, such as:

Understanding the potential customer

To create a connection via telephone it is very important that you know who is at the other end of the line. Study the person's profile, his interests and possible needs This way you will develop a personalized service with great chances of being successful.

Roadmap

After gathering information about the customer, put together a script to guide the conversation. This way you can anticipate answers to questions or rejections that the other person may have. Not only will you be more confident, but you will also avoid surprises.

Fluidity

The phone conversation should be fluid, natural, and accessible to draw the other person into what you explain.

Simple words

Use a vocabulary that the individual can understand A tip is to repeat some of the words that your customer uses.

Friendly tone

In addition to cordiality, try to keep your voice neutral, not too high or low, and be friendly.

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Be empathetic

Show empathy, so that the other person feels understood. Phrases like "I understand how important this is to you" or "I understand how you feel about it" add confidence to the conversation.

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Final thoughts on rapport

Understanding the correct use of rapport in your everyday life can help in creating reliable and productive partnerships In other words, if you sell a service and use this technique, the chances of a positive return increase considerably.

Perhaps you have already practiced this technique in your relationships, even if you didn't realize it. Once you understand how each individual thinks, your relationships can be happier and your goals fulfilled.

In addition to rapport Invest in your potential while developing your self-knowledge to generate transformations in your life. Get to know our Psychoanalysis course, the most complete and accessible in the market.

George Alvarez

George Alvarez is a renowned psychoanalyst who has been practicing for over 20 years and is highly regarded in the field. He is a sought-after speaker and has conducted numerous workshops and training programs on psychoanalysis for professionals in the mental health industry. George is also an accomplished writer and has authored several books on psychoanalysis that have received critical acclaim. George Alvarez is dedicated to sharing his knowledge and expertise with others and has created a popular blog on Online Training Course in Psychoanalysis that is widely followed by mental health professionals and students around the world. His blog provides a comprehensive training course that covers all aspects of psychoanalysis, from theory to practical applications. George is passionate about helping others and is committed to making a positive difference in the lives of his clients and students.